Business logic.
Market empathy.
Independent GTM strategy shaped by hands-on work across business development, product thinking, EdTech and cybersecurity.
The perspective
Strategy should survive contact with sales.
I work where market research, product value and commercial execution meet. That means the output is not just a market report or a positioning deck — it is a connected set of choices that can guide targeting, packaging, pricing, channels and day-to-day decisions.
The strongest fit is with B2B technology and expert-led businesses navigating a new market, a new offer or a more scalable growth model.
Evidence before confidence
Separate what is known, inferred and still needs testing.
Choices before activity
Clarify where not to compete before building the execution plan.
Economics before scale
Growth only matters when acquisition, delivery and margin can work together.
Local reality before global templates
Adapt the model to procurement, channels, trust and buyer behavior in each market.
A direct working relationship
One strategic problem. Full attention.
Ideal for founders, commercial leaders and product teams that need an outside perspective without a large consulting layer.
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